Anuj Rakyan, Founder & Managing Director, RAW Pressery
Growing up as an athlete, Anuj understood the importance of eating healthy and maintaining an active lifestyle. It all started when due to a back injury, Anuj was put on a diet which required nutritious, healthy eating and he discovered that there is no product on the shelf which was fresh & free of additives. There was no beverage brand on the shelf which was fresh and free of sugar, preservatives, artificial colour or flavours. On top of the that, the choice was limited with only fruit juices in the market and no veggie juices available for consumption. The Juices were also pasteurized impacting their nutritive value. He then just started making his own juices in his mother’s kitchen with a cold press to get fresh, nutritious juices to help his recovery. This gave birth to the idea of RAW Pressery where he realized that consumers like him who would value fresh, preservative & concentrate free juice made without added sugar in an array of juice and fruit blends. His keen interest in health and fitness and a visible gap in the market, led him to launch India’s first truly healthy “All Good. No Bad.” brand of cold-pressed juices.
In a market where no fresh 100% juice without concentrate, color, additives, preservatives was available, RAW Pressery broke the norm with its 100% Natural, no added sugar, no preservatives, no color, no concentrate products. The portfolio over the year has expanded to soups, smoothies, non-dairy milks with more product innovation in the pipeline. RAW Pressery was launched with its first 6 flavours in 2014 and was delivered to homes in Mumbai, Pune with the help of the Dabbawalas. Scaling up happened over the course of the years as the company expanded footprint across 13 cities in 2000+ points of sale with 29 products and their own direct-to -home service delivering products across the major metros. With RAW Pressery, Anuj’s goal is to address the scarcity of honest and transparent products in India and transform the way India drinks. He wishes to educate the consumer about the differentiation between widely available pastuerized beverage drinks with concentrates, preservatives, added sugar and their nutritive value as compared to clean-label products that don’t use any additives and use gentle methods of preparation to preserve freshness and nutrition. Innovation lies at the core of the brand. From cold-pressed technology used for juicing the fruit to the HPP Technology (High Pressure Pascalization) used for preservation of juice to the unique, conversational, transparent way the brand communicates to consumers. RAW Pressery was the first in Asia to use the HPP technology. Sustainability lies at the core of the brand, RAW sources locally and engages 70+ contract farmers and is 100% plastic neutral and recycle all the plastic waste. RAW has also launched their own upcycling initiative called RAWcycle that encourages responsible plastic waste management and talks of converting plastic waste to apparel. They have launched their pilot RAWcycled Apparel collection to support this project. With consumers today becoming increasingly conscious of what they put in their bodies and healthy becoming the new sexy, Anuj wishes to address the need gap for products that are transparent and trustworthy in a space crowded with claims, that helps people make a convenient choice without any compromises on health or nutrition. He wishes to make the Clean-Label products accessible, available and affordable for everyone. His vision is to empower consumers to make healthy choices and transform the way they eat and drink in their daily lives.