Rajesh Jain, MD & CEO, Lacoste India

Rajesh Jain, Managing Director and CEO, Sports And Leisure Apparel Limited – Lacoste Licensee in India has taken the brand to over 50 locations in the country. We talk to him about the retail industry and the importance of brand value.

Rajesh Jain is the Managing Director and Chief Executive Officer for Sports And Leisure Apparel Limited – Lacoste Licensee in India. His strong belief in his own quote, “Top Line, Bottom Line, Growth, Customer Delight and Human Resource Development – Everything else is merely incidental” has cultivated the brand with firm establishments reaching out to every major city/ metro of the country today. 

The Lacoste brand, a symbol of relaxed elegance, was created in 1933 by the famous tennis champion René Lacoste. The Crocodile logo embodies the style and spirit of this champion. Celebrating more than 85 years of its existence globally, Lacoste is a ‘lifestyle’ brand today, offering a unique and original universe of clothing for women, men and children, shoes, perfume, leather goods, eyeglasses, belts, watches, home textiles and underwear.

A stalwart of the retail industry now, Rajesh talks to us about the industry’s challenges and how Lacoste maneuvered them.

 

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Profile

Rajesh Jain is the Managing Director and Chief Executive Officer for Sports And Leisure Apparel Limited – Lacoste Licensee in India. He has been constantly nurturing the brand since October 2009. With his persistent efforts and focused vision, he has built and propagated Lacoste in India as a complete Lifestyle brand, offering unique and original universe for different verticals including clothing for women, men and children, shoes, leather goods, watches etc. His strong belief in his own quote, “Top Line, Bottom Line, Growth, Customer Delight and Human Resource Development – Everything else is merely incidental” has cultivated the brand with firm establishments reaching out to every major city/ metro of the country today. From a financial background analyzing and evaluating company strategies to details, Rajesh’s inclination for retail industry was not a mere milestone but an opportunity to adapt to an industry which is characterized by ever changing demands and varied preferences.

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