Shobha Mohan, Founder, RARE India

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Shoba Mohan (Narayanaswamy) graduated in Zoology and pursued a post-graduation in Journalism and Mass Communication with the intention of concentrating on Science Journalism. School and college life on the eastern coast of India was spent amidst a kaleidoscope of interests ranging from poetry and reading groups, cinema, dance-drama, music and mythology, story-telling, floor-art and volunteering for nature conservation and marine research. The daughter of an officer of the Indian Railways, she had travelled to over fifteen states of the Indian subcontinent by the time she was thirty. 

Providence led Shoba Mohan to the arena of travel, married into a family in Delhi considered to be leaders in bespoke and incentive travel; travel and the industry thereafter became her oyster for the next 28 years. Working in various capacities as copy and itinerary writer to operations, sales and marketing in a timeshare company to conference marketing to Inbound travel to Domestic and experiential travel till she found her mojo.  Pioneering boutique hotel brands under RARE India promoting the largest curated collection of owners run lodges, retreats, palace hotels and glam camps. 

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