Siddharath Bindra, Managing Director, BIBA Apparels

Coming soonBorn and brought up in India, Siddharath Bindra is the Promoter & Managing Director of BIBA. He has around 21 years of experience in the Textile and Apparel Industry. Siddharath joined the family business in 1997, with a primary objective to convert the ‘homegrown’ product to a national ‘brand’, capitalizing on the retail boom in the country.

“What sports taught me is to lose and come back again the next day.”- Siddharath Bindra

In this episode, Ashutosh Garg engages in a conversation with Siddharath Bindra, MD, ‘BIBA Apparels’. The man who invested 21 years of his life in the textile industry shares invaluable lessons for building a great brand. He is a cricket enthusiast.

Siddharath talks about the challenges in his early career. He explains, when fashion is changing rapidly, how BIBA manages to stay up to date. He tells the story of BIBA partnering with Bollywood companies, and how it gave the brand a head start in the market.

Siddharath attempts to foresee how technology will enhance the retail experience. He shares the basic mistakes startup entrepreneurs make. He shares the secret formula to raise money successfully. Before concluding, he shares his biggest learning from his biggest failure.

Essence Video

Profile

Born and brought up in India, Siddharath Bindra is the Promoter & Managing Director of BIBA. He has around 21 years of experience in the Textile and Apparel Industry. Siddharath joined the family business in 1997, with a primary objective to convert the ‘home grown’ product to a national ‘brand’, capitalizing on the retail boom in the country. In a country where ethnic wear was predominantly unorganized, it has been Siddharath’s keen understanding of the Indian consumer and of the prevalent retail scenario, which has transformed BIBA into the country’s most loved ethnic wear brand. BIBA was the first in the Category to raise Private Equity from Future Ventures in 2007 and was also among the first Company to provide a very profitable exit to the Investors. In 2013, BIBA went on to attract marquee investors like Warburg  Pincus to invest in the Company, which is the largest private equity investment in the ethnic wear market and probably the Fashion Industry.

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