Peanut butter has become a high-demanded product in the Indian market for a few years and for the right reasons. It provides you with all the amino acids necessary for your body. Famous brands market peanut butter as a good source of protein but are they really selling you a healthy product?
Today we bring you a branding and marketing expert who is also the co-founder and CEO of Happy Jars Pvt Ltd, a brand that makes wholesome and preservative-free peanut butter, Surabhi Talwar. Surabhi has over 15 years of experience in branding and marketing for firms like Fastrack, Wildcraft, Fab India, and more before stepping into entrepreneurship. Tune in and learn how Surabhi managed to create a 100% natural food brand in a market that was already saturated and listen to her insights on digital marketing, retail, branding, and the health benefits of consuming peanut butter.
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