Prof. Jaideep Prabhu | Professor of Marketing, Cambridge Judge Business School
- Prof. Jaideep is a Professor of Marketing at the Cambridge Judge Business School.
- He is the author of several books.
Podcast
Overview
In an ever-evolving world where the boundaries between public and private sectors are becoming increasingly blurred, the intersection of marketing and government is a space of profound significance. Professor Jaideep Prabhu, a distinguished authority in the fields of marketing and innovation, brings invaluable insights into this complex junction. Join us as we unravel the intricacies of marketing, innovation, and governance in an era where these forces converge to shape our collective future.
[00:37] – About Prof. Jaideep Prabhu
- Prof. Jaideep is a Professor of Marketing at the Cambridge Judge Business School.
- He is the author of several books.
- His latest book is titled, “How Should a Government be the New Levers of State Power.”
[02:03] – What are some key challenges and opportunities brands face in today’s rapidly changing business landscape?
- Three big things are both challenges and opportunities.
- The first is the challenges around climate change, environment and social issues like inequality.
- Second is the rise of social media and its prevalence in our lives.
- The third is the rise of emerging economies.
[10:47] – How can brands integrate sustainability and social responsibility into their marketing strategies?
- Brands should authentically convey their commitment to sustainability and social responsibility.
- This can be done through storytelling and by demonstrating concrete actions that align with these values.
[15:00] – How has globalisation impacted brand management and marketing strategies?
- Globalisation has increased the complexity of brand management.
- Brands need to adapt their messages to diverse regions and cultures.
- Challenges include maintaining consistency across different markets and addressing varying consumer needs.
RESOURCES:
You can connect with Prof. Jaideep Prabhu: LinkedIn
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Profile
- Prof. Jaideep is a Professor of Marketing at the Cambridge Judge Business School.
- He is the author of several books.
- His latest book is titled, “How Should a Government be the New Levers of State Power.”
