‘The Brand Called You’ is a Media Tech global platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading personalities from diverse backgrounds across the World. These are individuals who have contributed significantly to make the World a better place.

Converse with the brightest minds from the world of business, technology, professionals and social sector. Stay in the know as we talk to leaders, high achievers, thought leaders and high achievers from across the world.

Listen to the individuals who are moving and shaking the World with their words, thoughts, actions and deeds.

Find out what is going to shape the world.

TBCY has the following hosts, who bring these engaging conversations to you.


Ashutosh Garg

Ashutosh Garg

Founder of India’s 2nd largest pharmacy chain, Guardian Pharmacy, came up with The Brand Called You podcast where he brings CEOs and Founders from around the world who share their insights on business, startups, and failures.

Sandeep Tyagi (1)

Sandeep Tyagi

A serial entrepreneur who specializes in risk-management, machine learning, and systematic investments, who also founded the highly successful Estee Capitals, a business that has helped finance markets in the US and other emerging markets by using core analytics.

Portret voor General Counsel Netherlands_BLINKfotografie.

Frits Bussemaker

A community builder and digital connector from The Netherlands, Frits is passionate about bringing Information Technology, Innovation, and Impact together in this digital age. He advises and coaches organizations on community building, collaboration, and strategy all around the world.

Lisa Lipkin Host

Lisa Lipkin

CEO of Story Strategies, a consultancy that helps organizations and individuals find and tell their most essential stories. She is one of the most innovative story strategists in the consulting industry, using original techniques to find and cultivate great stories from even the most reluctant tellers. What makes her work so unique today is that it is informed by decades in the field as a professional storyteller, writer, and workshop leader. Her articles and stories have appeared in the New York Times Magazine, and the New Yorker, among others.  She is the author of Bringing the Story Home: The Complete Guide to Storytelling for Parents, and the editor of five books of American poetry.


Shesh Kulkarni

Managing Director India, MIQ Logistics India




Aparna Tripathi: Sr. Executive, Content

TBCY’s commander-in-chief and team’s greatest inspiration to work harder, Aparna has the talents of an artist and the heart of a child. Her colorful doodles will tell you a lot about her personality. A friendly leader, she keeps us on our toes and pushes the team to hustle.

Prajakt Raut

Prajakt Raut: Director

Prajakt Raut is an entrepreneur and entrepreneurship evangelist with 30 years of diversified experience. He is the Founder & CEO of Applyifi. Also, a startup ecosystem builder and angel investor, he is a much-adored mentor to TBCY.

Jagat Bhasin

Jagat Bhasin: Content Executive

Jagat brings sincerity and a great sense of humor to team TBCY. His memes make us laugh out loud. Our newest member, Jagat is passionate about learning and listening to podcasts all day.


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