Mo Sattar, Head, Global Campaigns and Brand & Needbuilding, BSH Home Appliances Group
- Mo Sattar is the head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group.
- He is a globally experienced senior executive with a broad track record of delivering results across both emerged and emerging markets.
Podcast
Overview
In a compelling conversation with Mo Sattar, Head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group, we delve into the evolving landscape of global branding and marketing. From understanding cultural nuances to leveraging technology and the impact of sports partnerships, Sattar shares valuable insights and predictions for the future of marketing. Discover how AI is revolutionizing brand optimization, the importance of tailoring marketing efforts to diverse cultures, and the enduring influence of sports on brand loyalty. Join us as we navigate the complex world of modern brand strategy with one of the industry’s seasoned experts.
00:34- About Mo Sattar
- Mo Sattar is the head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group.
- He is a globally experienced senior executive with a broad track record of delivering results across both emerged and emerging markets.
- Mo holds an undergraduate degree in Social Sciences, a Post-Graduate Degree in Law, as well as an MBA.
06:00- What goes into building this strategic vision for a global campaign?
- Start by understanding the brand’s identity and perception globally.
- Identify areas for improvement such as loyalty, trust, or appeal to specific target groups.
- Establish clear objectives, metrics, and tracking mechanisms for the campaign’s success.
17:38- How do you see sports influencing brand loyalty and marketing strategies?
- Sports evoke passion, loyalty, and engagement unmatched by traditional product marketing.
- Association with sports teams taps into deeply ingrained family traditions and cultural influences.
- Partnering with sports stars or sponsoring sports events allows brands to leverage the success and popularity of athletes to enhance brand relevance and appeal.
RESOURCES:
Learn more about Mo Sattar: LinkedIn
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Profile
- Mo Sattar is the head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group.
- He is a globally experienced senior executive with a broad track record of delivering results across both emerged and emerging markets.
- Mo holds an undergraduate degree in Social Sciences, a Post-Graduate Degree in Law, as well as an MBA.
