Lisa Perry | Global Brand Marketing Executive; Author, ‘How To Develop A Brand Strategy: A Step-By-Step Guide’
- Lisa is a Global Marketing Executive.
- She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”.
Podcast
Overview
In this episode of ‘The Brand Called You’, we delve into the expertise of seasoned marketer Lisa Perry, who unveils the key components and strategies essential for brand success. From defining your brand’s purpose to crafting a compelling narrative, we explore how to differentiate and dominate in a crowded marketplace. Join us as we decode the secrets of brand strategy, empowering you to chart a course toward brand brilliance and resonance with your audience.
[00:39] – About Lisa Perry
- Lisa is a Global Marketing Executive.
- She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”.
[06:15] – What are some common mistakes leaders or businesses make when developing their brand strategy?
- Not understanding the audience well enough.
- Lack of differentiation, resulting in a generic image in the marketplace.
- Inconsistent branding leads to consumer confusion and dilutes brand identity.
[10:57] – In the age of technology and digital marketing, how can organisations approach developing a brand strategy?
- Utilising analytics for insights into customer preferences and needs.
- Using social media platforms to connect with customers and customise experiences.
- Embracing automation and artificial intelligence for better decision-making and predictive analytics.
- Exploring immersive experiences like virtual reality and augmented reality.
- Expanding reach globally through e-commerce for a more convenient online shopping experience.
[14:23] – How can a business deal with the conflicts between brand strategy and short-term sales targets?
- Prioritising brand-building activities alongside sales initiatives.
- Implementing targeted promotions aligned with business values.
- Creating limited-time offers highlighting unique qualities.
- Developing loyalty programs to drive customer retention.
RESOURCES:
Learn more about Lisa Perry: LinkedIn
Enjoyed this podcast?
If you learned new insights about creating an effective brand strategy, subscribe and share them with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Lisa is a Global Marketing Executive.
- She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”.
