Arthur Weiss, Founder and CEO, AWARE, consulting on OSINT and AI for business
- Arthur is the founder and chief executive officer of AWARE Consulting on Osint, which is a competitive and marketing intelligence, and AI for business.
- His focus has shifted to exploring the impact of AI tools like ChatGPT on marketing and competitive intelligence, and how they can be used to enhance OSINT research.
Podcast
Overview
In this episode of The Brand Called You, Arthur Weiss, the Founder and CEO of AWARE Consulting delves into the transformative impact of AI and open-source intelligence (OSINT) on competitive and marketing intelligence. He shares insights on how businesses can harness these tools for enhanced decision-making and strategic advantage. Arthur’s journey from biochemistry to becoming a thought leader in AI and intelligence showcases his visionary approach to technology adoption and innovation. Tune in to explore the future of business intelligence and the ethical considerations that come with AI advancements.
00:34- About Arthur Weiss
- Arthur is the founder and chief executive officer of AWARE Consulting on Osint, which is a competitive and marketing intelligence, and AI for business.
- His focus has shifted to exploring the impact of AI tools like ChatGPT on marketing and competitive intelligence, and how they can be used to enhance OSINT research.
- Arthur has also published several papers.
18:36- What impact do you think deep fakes will have on competitive intelligence in the corporate world?
- Deep fakes can spread misinformation by creating convincing but false content that appears credible.
- They exploit confirmation biases, leading individuals to share false information without proper verification.
- The challenge is heightened by the need to verify sources, as deep fakes can falsely attribute authority to fake content.
25:47- How can companies integrate AI tools into their existing intelligence networks?
- Leverage AI tools to mine both external and internal databases for information, such as employee resumes and appraisals.
- Use AI to identify employees with specific skills and experience for internal job placements, easing the process of matching skills with job requirements.
- Ensure compliance with data privacy and permissions before integrating AI tools to analyze internal company data.
RESOURCES:
Learn more about Arthur Weiss: LinkedIn
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Profile
- Arthur is the founder and chief executive officer of AWARE Consulting on Osint, which is a competitive and marketing intelligence, and AI for business.
- His focus has shifted to exploring the impact of AI tools like ChatGPT on marketing and competitive intelligence, and how they can be used to enhance OSINT research.
- Arthur has also published several papers.
