Mary E. Maloney | Founding CEO, Revealing Genius Healthcare Brand Strategy
- Mary is the Founding Chief Executive Officer of Revealing Genius Healthcare Brand Strategy, which is focused on positioning messaging and brand strategy for healthcare leaders.
- She is also the recipient of the Athena International Leadership Award for lifting up women in business.
Podcast
Overview
Building a personal brand in healthcare is crucial for leaders looking to stand out in a competitive field. Mary E. Maloney, CEO of Revealing Genius Healthcare Brand Strategy, shares her expert insights on positioning, messaging, and strategic branding for healthcare professionals. By aligning your personal brand with your organisation’s mission and using patient stories to showcase transformation, healthcare leaders can build authenticity and trust. Through thoughtful storytelling, strategic messaging, and alignment with core values, leaders can elevate their presence, drive impact, and thrive in their roles while fostering meaningful connections with their audiences.
[00:42] – About Mary E. Maloney
- Mary is the Founding Chief Executive Officer of Revealing Genius Healthcare Brand Strategy, which is focused on positioning messaging and brand strategy for healthcare leaders.
- She is also the recipient of the Athena International Leadership Award for lifting up women in business.
[04:31] – What are some common mistakes a lot of leaders make ineffective positioning?
- The most common mistake is rushing toward creating tangible assets (like a strategic plan or updating a resume).
- They rush without first aligning with their “why.”
- Grounding oneself in their purpose should be the first step.
[12:14] – How can leaders align their personal brand with their organisation’s brand?
- While a leader’s personal brand and their organisation’s brand are interrelated, they are distinct.
- Leaders need to be clear about their personal purpose and values, and then see how these align with their organisation’s brand.
- If there’s alignment, the leader will thrive within the company. If not, it may indicate a need for a change.
[24:29] – What would your advice be to a young professional in the healthcare world who wants to start building their personal brand?
- Figure out your purpose as early as possible.
- While your “what” (career roles and responsibilities) will change over time, understanding your “why” will provide lasting fulfilment and guide your career choices.
RESOURCES:
Learn more about Mary E. Maloney: LinkedIn
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Profile
- Mary is the Founding Chief Executive Officer of Revealing Genius Healthcare Brand Strategy, which is focused on positioning messaging and brand strategy for healthcare leaders.
- She is also the recipient of the Athena International Leadership Award for lifting up women in business.
