Lulu Raghavan | President, APAC, Landor; Author, ‘Go Further, Faster’
- Lulu is the President of APAC, Landor.
- She is an author of a book titled, “Go Further, Faster.”
Podcast
Overview
In her insightful book, Go Further, Faster, Lulu Raghavan outlines a strategic approach to personal branding, divided into three key stages: Develop, Promote, and Evolve. She emphasises the importance of a holistic self-development approach, combining mind, body, and soul for sustainable growth. The book provides practical advice on building a strong personal brand, promoting it effectively, and continuously evolving to stay relevant and impactful in your career. Her guidance helps professionals navigate their journey with clarity and purpose.
[00:38] – About Lulu Raghavan
- Lulu is the President of APAC, Landor.
- She is an author of a book titled, “Go Further, Faster.”
[02:50] – Please take us through the structure of your book.
- The book is divided into three parts:
- Develop Yourself: Focuses on foundational habits for professional excellence.
- Promote Yourself: Covers how to create and seize opportunities by branding oneself.
- Evolve Yourself: Emphasises the importance of continuous growth and giving back.
[09:54] – What are some common mistakes people make in their personal brand?
- Going Out Before Going In: Focusing on social media without understanding their unique strengths.
- Misconceptions About Investment: Believing personal branding requires significant money.
- Passive Attitude: Relying solely on hard work without actively showcasing achievements.
[12:34] – What practical advice do you offer in the “Handy How-To” section of your book?
- The book provides actionable tips on:
- Asking for a raise.
- Building a network or tribe.
- Saying no.
- Disagreeing with bosses.
RESOURCES:
Learn more about Lulu Raghavan: LinkedIn
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Profile
- Lulu is the President of APAC, Landor.
- She is an author of a book titled, “Go Further, Faster.”
