Dr. Mai Nguyen, Expert in Applied Neuroscience at CultureMove.com, The Netherlands
- Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands
- She’s the author of a book titled Cross Cultural Management: With Insights from Brain Science.
Podcast
Overview
In this episode, Dr. Nguyen Phuong Mai, Associate Professor at Amsterdam School of International Business, delves into the profound impact of neuroscience on cross-cultural management. She explains how biases shape communication and business across diverse cultures, offering fresh insights into leadership and inclusion. Learn how our brains process culture, fear, and belonging, and how we can override unconscious biases to build more inclusive environments.
00:37- About Dr. Mai Nguyen
- Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands
- She’s the author of a book titled Cross Cultural Management: With Insights from Brain Science.
02:22- Can you help me understand what is neuroscience?
- Traditional psychology focuses on external behaviors (behaviorism) or internal mental processes (cognitive).
- Neuroscience is a new field that, using advanced technology, allows us to look inside the brain and understand how it processes information.
- Neuroscience complements both behavioral and cognitive approaches by revealing the brain’s inner workings, previously considered a “black box.
16:27- How can leaders manage biases across cultures positively?
- Emphasize belonging: Create groups where people feel included and connected, fostering a sense of belonging.
- Understand biases: Recognize that biases are not inherently negative but can be managed effectively with awareness.
- Lead by example: Encourage intercultural communication and diversity by being a personal leader in daily interactions.
RESOURCES:
Learn more about Dr. Mai Nguyen: LinkedIn
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Profile
- Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands
- She’s the author of a book titled Cross Cultural Management: With Insights from Brain Science
