Gita Krishna Raj, CEO, Maverick; National Head, Sports & Fitness Sector Skill Council of India
- Gita is the Chief Executive Officer of Maverick.
- She’s also the National Head of the Sports and Fitness Sector Council of India.
Podcast
Overview
In this insightful conversation with Gita Krishna Raj, the CEO of Maverick and National Head of the Sports and Fitness Sector Council of India, she shares her inspiring journey from media and arts to building one of India’s pioneering fitness brands. Explore her innovative initiatives, including corporate wellness programs, the Maverick Fit Kids curriculum, and her advocacy for holistic well-being. Learn how she integrates ancient practices like yoga with modern fitness trends and her vision for transforming fitness education across India.
[00:35] – About Gita Krishna Raj.
- Gita is the Chief Executive Officer of Maverick.
- She’s also the National Head of the Sports and Fitness Sector Council of India.
05:47- How do you define holistic well-being, and why is it crucial in today’s fitness landscape?
- Holistic well-being integrates physical, emotional, social, and mental health, treating the person as a whole rather than focusing on isolated aspects.
- Key elements include proper nutrition, movement, sleep, breathing, hydration, posture, strength, flexibility, and agility for overall vitality.
- It emphasizes understanding and connecting with one’s body to ensure it supports the mind’s needs and promotes a vibrant, active lifestyle.
15:39- As an internationally certified yoga teacher and a holistic lifestyle coach, how do you blend ancient practices with modern fitness trends?
- Yoga focuses on the spinal column, which is essential for overall health and is not addressed by most other fitness practices.
- For younger children, yoga is taught through imaginative movements like animal poses to make it fun while retaining yoga’s core principles.
- Breath and movement are connected in yoga, ensuring proper inhalation and exhalation at the right times for every movement.
19:42- What are some of the key skills that are critical for fitness professionals today, and how is the council addressing these?
- Fitness professionals today require a broad skill set, including specialized knowledge in areas like Zumba, yoga, strength and conditioning, and personalized training, catering to both high-end clients and the general public.
- The council offers certification programs for fitness trainers, swimming instructors, sports coaches, and equipment maintenance, ensuring comprehensive education for industry professionals.
- The introduction of the National Skill Qualification Framework (NSQF) provides structured certification levels (1-7), offering credit points and professional recognition, along with the Indian Registry of Exercise Professionals (iREP) for validating credentials.
RESOURCES:
Learn more about Gita Krishna Raj: LinkedIn
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Profile
- Gita is the Chief Executive Officer of Maverick.
- She’s also the National Head of the Sports and Fitness Sector Council of India.