Shilpa Pophale, MD & CEO, Electronica Finance Ltd
- Shilpa is the Managing Director and Chief Executive Officer of Electronica Finance Limited.
- She was conferred with the Woman Entrepreneur of the Year by the World Women Leadership Congress in 2014.
Podcast
Overview
In this episode of “The Brand Called You,” Shilpa Pophale, Managing Director of Electronica Finance Limited, shares her groundbreaking insights into MSME financing, rural entrepreneurship, and financial inclusion. With over 30 years of experience, Pophale has transformed her organization from a ₹495 million enterprise to a ₹37 billion powerhouse, pioneering innovative lending strategies that support small businesses across India.
00:34- About Shilpa Pophale
- Shilpa is the Managing Director and Chief Executive Officer of Electronica Finance Limited.
- She was conferred with the Woman Entrepreneur of the Year by the World Women Leadership Congress in 2014.
- She is also a YPO member.
07:05- How do you handle risk when you are lending to so many organizations? What do you do to mitigate risk?
- Focusing on choosing the right customers and performing strong credit assessments to reduce the risk of defaults.
- Relying on the resale value of financed assets (e.g., machinery in manufacturing MSMEs) to recover money if the customer cannot pay.
- Using residential property as collateral with a low loan-to-value ration, making it easier for customers to sell the property and repay the loan.
18:26- How important is financial literacy for MSMEs, and what initiatives does EFL take to educate its customers?
- Financial literacy is crucial for both MSMEs and professionals, as many struggle to manage finances and understand balance sheets.
- EFL provides informal financial consultancy, advising customers on managing excess funds and avoiding excessive risks or debt traps.
- While financial literacy programs are not yet formalized, EFL aims to expand its efforts to educate customers more systematically in the future.
RESOURCES:
Learn more about Shilpa Pophale: LinkedIn
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Profile
- Shilpa is the Managing Director and Chief Executive Officer of Electronica Finance Limited.
- She was conferred with the Woman Entrepreneur of the Year by the World Women Leadership Congress in 2014.
- She is also a YPO member.
