From audacious beginnings to building legacy brands with purpose | Kruti Berawala, Co-Founder, Stratedgy
- Kruti is the co-founder of stratedgy.
- She aims to liberate the process from meaningless marketing buzzwords.
Podcast
Overview
Join Kruti Berawala, Co-founder of Stratedgy, as she shares her inspiring journey from launching a business at 20 to redefining branding through design thinking, storytelling, and consumer psychology. Learn how she leverages research, balances aesthetics with functionality, and embraces AI as a tool for innovation in an evolving market.
00:36- About Kruti Berawala
- Kruti is the co-founder of stratedgy.
- She aims to liberate the process from meaningless marketing buzzwords.
06:59- How do you approach building this brand identity with clients who don’t have a clear vision?
- Conduct exercises and discussions to align diverse ideas and crystallize a shared vision.
- Educate and guide clients, leveraging their willingness to learn and refine their perspectives.
- Navigate conflicting views, especially in multi-generational businesses, through open conversations and justified recommendations.
20:11- What role does consumer psychology play in your research process?
- Helps uncover consumer motivations, frustrations, and subliminal needs, guiding brand-building strategies.
- Enables crafting relatable, lifestyle-oriented branding that resonates deeply, as seen in the Perfora example.
- Informs unique packaging, tone, and positioning to stand out in competitive markets.
RESOURCES:
Learn more about Kruti Berawala: LinkedIn
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Profile
- Kruti is the co-founder of stratedgy.
- She aims to liberate the process from meaningless marketing buzzwords.
