Sirisha Bhamidipati, Co-Founder, Align By Design; Co-Author, ‘Hope is Not a Strategy’
- She is the co-founder of Align By Design.
- She is the co-author of ‘Hope is Not a Strategy’.
Podcast
Overview
In this powerful episode of The Brand Called You, Sirisha Bhamidipati, a seasoned entrepreneur and author, talks about her unique approach to leadership, culture, and scaling businesses. Discover the story behind her book Hope is Not a Strategy and why culture is the key to organizational success.
00:50- About Sirisha Bhamidipati
- She is the co-founder of Align By Design.
- She is the co-author of ‘Hope is Not a Strategy’.
11:22- What is the importance of defining purpose and identity in building culture?
- Purpose acts as a north star, guiding the organization and aligning personal and company values.
- It defines the change the company aims to create in the world, beyond just business milestones.
- Identity shapes what the company stands for and how it will be remembered, ensuring long-term cultural alignment.
20:41- How can leaders maintain a consistent culture across global organizations in a hybrid work environment?
- Establish clear and non-negotiable core values that define the organization’s identity and culture.
- Ensure these values are consistently upheld across all locations, adapting implementation based on regional cultural norms.
- Align leadership and teams globally to reflect and reinforce these values in daily operations and decision-making.
RESOURCES:
Learn more about Sirisha Bhamidipati: LinkedIn
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Profile
- She is the co-founder of Align By Design.
- She is the co-author of ‘Hope is Not a Strategy’.
