Mary Killelea, Marketing Strategist; 2B Bolder Podcast Host
- Mary is a marketing strategist.
- She’s also the host of a podcast which is titled 2B Bolder.
Podcast
Overview
In this episode of The Brand Called You, marketing strategist and 2B Bolder podcast host Mary Killelea shares her journey from entrepreneurship to Intel, the keys to impactful marketing, and how women can break barriers in business.
00:36- About Mary Killelea
- Mary is a marketing strategist.
- She’s also the host of a podcast which is titled 2B Bolder.
- She’s a B2B marketing enterprise campaign manager at the Intel Corporation.
06:47- How do you think artificial intelligence and automation are transforming the way marketing professionals approach content creation and brand management?
- AI serves as a research partner, content strategist, and audience research tool for marketers.
- Businesses must navigate governance, policies, and guardrails when implementing AI in marketing.
- Marketers should focus on specific AI tools and refine their use rather than getting overwhelmed by new technologies.
17:47- How can a company embed diversity and inclusion into its brand messaging?
- Ensure a diverse group is involved in reviewing creative and messaging.
- Include individuals with personal experiences and diverse viewpoints in the process.
- Work with vendors who share a commitment to diversity and inclusion.
RESOURCES:
Learn more about Mary Killelea: LinkedIn
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Profile
- Mary is a marketing strategist.
- She’s also the host of a podcast which is titled 2B Bolder.
- She’s a B2B marketing enterprise campaign manager at the Intel Corporation.
