Sharmila Das, Chairwoman & Founder Director, Purple Audacity Research & Innovation, India
- Sharmila is the Chairwoman and founder director of Purple Audacity Research & Innovation in India.
- She was recognized amongst the top 75 Insights Legend in 2023 across the world by ESOMAR- Insights250 and she has published several papers.
Podcast
Overview
In this inspiring episode of The Brand Called You, Sharmila Das—Chairwoman of Purple Audacity Research & Innovation on her 40-year journey in market research discusses how curiosity and empathy shaped her entrepreneurial path, why qualitative research remains vital, and how research drives real-world social impact, from polio eradication to women’s reproductive rights.
00:42- About Sharmila Das
- Sharmila is the Chairwoman and founder director of Purple Audacity Research & Innovation in India.
- She was recognized amongst the top 75 Insights Legend in 2023 across the world by ESOMAR- Insights250 and she has published several papers.
07:12- What are the biggest misconceptions about research?
- Research is not a “magic pill” that solves problems instantly.
- It should not be used as a crutch or shortcut to decision-making.
- Research is an input for informed, strategic decisions, not an overnight solution.
16:50- How does empathy shape sensitive research?
- Empathy helps researchers avoid assumptions and approach subjects without bias.
- It fosters humility, reminding researchers they don’t know everything and must listen deeply.
- It drives thoughtful preparation and contextual understanding, especially in sensitive social research.
RESOURCES:
Learn more about Sharmila Das: LinkedIn
Enjoyed this podcast?
If you learned new insights about Market Research, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Sharmila is the Chairwoman and founder director of Purple Audacity Research & Innovation in India.
- She was recognized amongst the top 75 Insights Legend in 2023 across the world by ESOMAR- Insights250 and she has published several papers.
