Scott Brandley, CEO, Shopper Approved and Trust Guard; Co-author, ‘Reputation King’
- Scott is the Chief Executive Officer of Shopper Approved and Trust Guard.
- He’s the co-author of a book titled Reputation King.
Podcast
Overview
In this powerful episode of The Brand Called You, CEO Scott Brandley shares how trust, authenticity, and bootstrapping led to the global success of Shopper Approved and Trust Guard. Learn how to turn customer reviews into powerful marketing assets and build lasting brand credibility in a digital world.
00:39- About Scott Brandley
- Scott is the Chief Executive Officer of Shopper Approved and Trust Guard.
- He’s the co-author of a book titled Reputation King.
11:13- How are you using AI to stay ahead in reputation management?
- AI helps streamline the review process and makes faster decisions possible.
- AI identifies common themes in reviews to provide quicker, more educated decisions.
- AI helps manage the challenge of fake or bot generated reviews on open review platforms.
15:58- What strategies can small e-commerce businesses use to build trust and credibility quickly?
- Share your company’s “why” and what makes you different to build trust.
- Even small amounts add up and create social proof.
- Customer reviews are more powerful than your own marketing in building credibility.
RESOURCES:
Learn more about Scott Brandley: LinkedIn
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Profile
- Scott is the Chief Executive Officer of Shopper Approved and Trust Guard.
- He’s the co-author of a book titled Reputation King.
