Tarun Rai, Fmr Chairman and Group CEO, Wunderman Thompson,South Asia
- Tarun is the Co-Chairman of the Start Design Group, UK.
- He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.
Podcast
Overview
In this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.
00:38- About Tarun Rai
- Tarun is the Co-Chairman of the Start Design Group, UK.
- He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.
- He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).
- Tarun was recognized as India’s most trusted CEO by WCRC in 2018 and Asia’s most people focused CEO by HR Excellence Awards Singapore.
10:11- What are some of the leadership lessons that have stayed with you from these two very diverse companies?
- Leadership is about people; empowering and realizing their potential is key.
- Prioritize employee well-being and listen to your team for success.
- Foster a passionate work environment where people enjoy what they do.
20:48- How has advertising evolved over the last 30-40 years, from the Mad Men era to today?
- Advertising has shifted from linear to non-linear consumer journeys.
- Brand owners must adapt to the democratization of media and sales.
- Focus on consistent brand building, not just activity.
RESOURCES:
Learn more about Tarun Rai: LinkedIn
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Profile
- Tarun is the Co-Chairman of the Start Design Group, UK.
- He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.
- He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).
- Tarun was recognized as India’s most trusted CEO by WCRC in 2018 and Asia’s most people focused CEO by HR Excellence Awards Singapore.
