Atul Raja, Marketing Consultant and Fractional CMO
- Atul is a marketing consultant and a Fractional CMO.
Podcast
Overview
In this episode of The Brand Called You, Atul Raja, a seasoned marketing expert and fractional CMO, shares his journey and insights into transforming businesses through strategic marketing leadership. From his unique take on surrogate marketing to guiding startups, Atul reveals essential lessons for scaling brands with agility and purpose.
00:36- About Atul Raja
- Atul is a marketing consultant and a Fractional CMO.
08:50- What common mistakes do businesses make in undervaluing branding and marketing during growth?
- Marketing should be a foundational element, not just a tool for supporting sales.
- Avoid focusing only on the company’s achievements; highlight consumer benefits.
- Marketing is essential for business success, not a luxury.
15:15- How can businesses effectively differentiate their brands in a crowded marketplace?
- Understand your target audience and unique selling proposition (USP).
- Be willing to present contrarian, transformational ideas.
- Maintain consistent brand messaging across all channels.
RESOURCES:
Learn more about Atul Raja: LinkedIn
Enjoyed this podcast?
If you learned new insights about Marketing Strategy, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Atul is a marketing consultant and a Fractional CMO.
