Insights with Mark Wormgoor, Founder & CEO, Tairi
- Mark’s surprising entry into tech after leaving university
- Discovering a passion for helping others through coaching
Podcast
Overview
Curious about bringing technology and AI into your company’s big-picture thinking? In this episode, host Ashutosh Garg speaks with Mark Wormgoor, a veteran tech leader and coach, about taking tech from the back room to the boardroom and what that means for today’s and tomorrow’s leaders.
Here’s a quick guide to the episode’s key questions and insights:
00:00:54- Why Technology and Coaching?
- Mark’s surprising entry into tech after leaving university
- Discovering a passion for helping others through coaching
00:03:35- What Does Tairi Do?
- Tairi is not an acronym; it comes from the Greek word for partnership
- The company focuses on tech strategy, executive coaching, and project delivery.
00:05:14- How Should Leaders Shift Mindset Around Tech?
- AI “hype” is moving tech into the board conversation.
- CTOs and CIOs should be strategic partners, not just IT managers.
00:06:59- What Does Embedding Tech in Strategy Really Mean?
- Tech leaders must have a regular seat at the strategy table
- Technology needs to be part of marketing, sales, and supply chain discussions
00:09:42- How to Approach AI Adoption—Without the Hype?
- Use AI as a tool, not a magic solution.
- Start with business problems and run small pilots.
00:11:10- What Culture Shifts Are Needed?
- Organizations must remain agile and adaptable.
- Foster cross-team collaboration and embrace change
00:17:58- What About AI Ethics?
- Handle data and privacy carefully
- Maintain human oversight in AI-driven decisions
RESOURCES:
Learn more about Mark Wormgoor: Linkedin
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Profile
- Mark’s surprising entry into tech after leaving university
- Discovering a passion for helping others through coaching
