Ronald van den Hoff, Certified Supervisory Board Member

Ronald van den Hoff, Certified Supervisory Board Member

• Both books highlight how organizations and society need to adapt to constant change.
• Emphasize building dynamic, networked organizations.

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Join us as Ronald van den Hoff, serial entrepreneur and co-founder of Seats2meet, shares his journey in transforming the hospitality industry by championing serendipity, collaboration, and continuous innovation.

00:01:25- What are “Society 3.0” and “The Serendipity Machine” about?

• Both books highlight how organizations and society need to adapt to constant change.
• Emphasize building dynamic, networked organizations.
• “Serendipity Machine” explains how meeting spaces can create unexpected value through chance encounters.

00:04:01- How did Ronald put his ideas into practice?

• Seats2meet and similar venues became real-world experiments for his theories.
• The books capture lessons learned from hands-on innovation.

00:05:20- Are these concepts still relevant?

• Absolutely. Ronald notes most organizations still face the same challenges he wrote about a decade ago.
• Value is in the experience and connections, not just products or services.

00:10:13- What role did digital transformation play?

• Early adopter of online booking in hospitality.
• Created proprietary software to solve problems and later offered those solutions industry-wide.

00:17:12- How did Seats2meet spark serendipity and growth?

• Pioneered booking and sharing individual seats instead of entire rooms.
• Welcomed freelancers and professionals to use surplus space, building a collaborative community.
• Growth fueled by organic word-of-mouth, not big marketing spend.

00:21:18- Did Seats2meet become an incubator?

• Yes, unintentionally—it fostered countless new ventures by simply bringing people together.
• Chose to focus on hospitality and software, not direct investment in startups.

RESOURCES:

Learn more about Ronald van den Hoff: LinkedIN 

Enjoyed this podcast?

If you learned something valuable, why not take a cut as an investor? Ronald made a conscious choice not to become a venture capitalist or take equity. The core focus: “We’re a hospitality company—software & spaces, not VC.” Sometimes focus is your greatest strength. Share these insights with friends! 

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Thanks for listening! 

• Both books highlight how organizations and society need to adapt to constant change.
• Emphasize building dynamic, networked organizations.
• “Serendipity Machine” explains how meeting spaces can create unexpected value through chance encounters.