Andrew Newland, Founder and CEO, Functional Medicine Marketing
- Andrew is the founder and CEO of Functional Medicine Marketing.
Podcast
Overview
Join Andrew Newland with Ashutosh Garg on The Brand Called You as Andrew shares his journey from running a landscaping business to revolutionizing marketing for functional medicine practices. Learn the SEO secrets, website strategies, and AI tips that help clinics attract the right patients and build lasting trust.
00:34- About Andrew Newland
- Andrew is the founder and CEO of Functional Medicine Marketing.
08:46- What is functional medicine, and what SEO mistakes do practitioners make?
- Focuses on identifying and treating the root causes of health issues using in-depth testing, lifestyle changes, dietary guidance, supplementation, and collaboration with other specialists.
- Practitioners often rely on “if you build it, they will come” mindset without marketing or SEO.
- Simply posting on Facebook, Instagram, or TikTok rarely reaches new patients; effective SEO is crucial for visibility and growth.
17:07- How is AI transforming SEO in private practice?
- AI is forcing marketing agencies to level up with personalized strategies instead of generic templates.
- Google prioritizes high-quality, unique content, making AI-generated generic content less effective.
- AI should be used as a tool to assist, but content must be customized and enriched with personal experience and client stories.
RESOURCES:
Learn more about Andrew Newland: LinkedIn
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Profile
- Andrew is the founder and CEO of Functional Medicine Marketing.
