Revolutionising Sales with AI: Sahil Aggarwal, Co-founder & CEO of Von and Rattle
- Consulting instilled discipline, a strong work ethic, and attention to detail.
- Product leadership introduced the creative satisfaction of building innovative solutions.
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Overview
In this episode of The Brand Called You, we explore the evolution of AI in revenue operations, entrepreneurial pivots, and the lessons behind building innovative SaaS platforms.
Sahil Aggarwal, Co-founder and CEO of Von and Rattle, shares his entrepreneurial journey, the strategic decisions behind transitioning from Rattle to Von, and his vision for the future of AI-powered sales organisations.
01:03 — How did consulting, product leadership, and entrepreneurship shape Sahil’s leadership journey?
- Consulting instilled discipline, a strong work ethic, and attention to detail.
- Product leadership introduced the creative satisfaction of building innovative solutions.
- Entrepreneurship became a creative pursuit driven by solving meaningful problems rather than simply pursuing financial gains.
02:25 — What were the key lessons from building Rattle?
- Understanding market timing and identifying genuine customer problems.
- Recognising how venture capital works as a business and why customer revenue matters for sustainable growth.
- Learning that building a successful company requires more than technical expertise; understanding the industry and its customers is equally important.
04:41 — Why did Sahil pivot from Rattle to Von?
- Rapid advancements in AI transformed the technology landscape.
- The emergence of powerful thinking models in 2024 created new possibilities.
- Existing technical architecture and team capabilities limited the ability to fully embrace these developments.
- The decision was made to rebuild from the ground up to address evolving customer needs.
07:47 — What does an AI intelligence layer for revenue teams actually mean?
- Von functions as an AI assistant specifically designed for salespeople.
- It integrates with company data sources to provide relevant business insights.
- Its capabilities include revenue forecasting, hiring plans, prospect identification, and automating routine sales activities.
09:38 — What is a context graph, and why is it essential for enterprise AI?
- A context graph captures an organisation’s institutional knowledge and acts as its collective memory.
- It helps AI understand company-specific processes, historical information, and workflows.
- This context enables more accurate, relevant, and actionable AI-generated insights.
12:01 — How does Von differentiate itself from other AI assistants?
- Von focuses specifically on sales and revenue operations rather than general-purpose assistance.
- Its goal is to become the specialised AI assistant for sales-related tasks.
- This approach reflects how people use multiple specialised applications to accomplish different tasks in their daily lives.
15:09 — Who is Von’s ideal customer?
- Companies with at least a dozen salespeople, primarily operating in the US or Europe.
- Organisations that maintain structured CRM data and historical business records.
- Businesses across technology, nonprofits, and manufacturing that can provide access to relevant organisational data.
17:12 — Which business processes should companies automate first with Von?
- Daily preparation and customer meeting preparation for salespeople.
- Intelligent follow-up recommendations and automated follow-up emails.
- Sales teams can potentially save 4–6 hours per day by reducing repetitive tasks.
19:24 — What impact has Von created for companies like Qualified and Cresta?
- Qualified experienced a significant reduction in routine RevOps queries.
- Cresta enabled deeper, data-driven analysis without increasing headcount.
- Sales teams gained the ability to access internal insights independently, allowing RevOps professionals to focus on strategic responsibilities.
22:52 — What gives Von a sustainable competitive advantage in enterprise AI?
- A specialised focus on sales and revenue teams.
- Deep integration into existing sales workflows.
- Continuous improvement and the ability to deliver increasingly specialised enterprise AI solutions.
RESOURCES
Sahil Aggarwal: Connect with Sahil on LinkedIn to learn more about his work and entrepreneurial journey.
ENJOYED THIS PODCAST?
One of the key themes of this conversation is the importance of customer-centric innovation.
Rattle’s early success was driven by recognising a fundamental shift in how sales teams wanted to work. Rather than constantly switching between traditional CRM platforms, salespeople preferred working within collaboration tools like Slack.
By identifying and addressing this genuine customer need, Rattle was able to attract early customers and build momentum for its growth.
What are your thoughts on the future of AI in sales and revenue operations?
Share your perspective in the comments!
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Profile
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Sahil Aggarwal is the Co-founder and CEO of Von and Rattle, building innovative SaaS solutions.
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Brings entrepreneurial experience in developing technology platforms for revenue operations.
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Led the strategic transition from Rattle to Von, demonstrating adaptability and a focus on innovation.
