Remember that our name is a brand that we truly own.

A brand has been registered in our name (through our birth certificate) and patented with our persona (through our deeds and investments) even though there may be hundreds of other individuals with the same name as you.

We are unique, as unique as our fingerprint or our retina scan or your gene sequence. Did you know that more than 90% of our communication is non-verbal? Such communication creates perceptions about us with the people around us.

There is no one else in the World like us.

Listen to Ashutosh Garg, author of the best selling book “The Brand Called You” talk about various aspects of building your personal brand.