Rajeev Tandon, Visiting Professor – Marketing SOIL/MYRA School of Business and Partner, Val-More Action Advisory
Rajeev has spent 30 years marketing flagship brands — across products as diverse as razors, toothbrushes, shave preps, vodka, mosquito repellents, toilet cleaners and air fresheners — to millions of consumers around the world.
Podcast
Podcast: Play in new window | Download
Follow TBCY RSS
Overview
Today on The Brand Called You, we have with us Mr. Rajeev Tandon. A visiting professor at SOIL/MYRA and The Manipal University. Mr. Tandon is a marketing expert and has spent a lot of time working with a number of FMCG companies. After completing his Engineering from IIT Kanpur, Mr. Tandon started working with commercial consumer product companies. He believes that authenticity, consumer orientation and reliability are the aspects that make a brand really great. He discusses the importance of relevance of brands for the long run. Mr. Tandon firmly keeps up with the digitalization of Marketing. In his opinion, digital interaction and process helps both the company as well as the consumers. He also throws light on the significance of data in marketing. He describes it as a market mix analysis. He believes that the Gen Zs have bought about considerable changes because of their techno savvy ways. Work driven and extremely motivated, Mr. Tandon is surely an inspiration to the budding entrepreneurs!
Profile
Rajeev has spent 30 years marketing flagship brands — across products as diverse as razors, toothbrushes, shave preps, vodka, mosquito repellents, toilet cleaners and air fresheners — to millions of consumers around the world.
A global CPG leader with deep experience in the emerging markets of India, South East Asia, Egypt, and Russia — he has a strong track record of building brands, execution excellence and unique cultural insight and experience. In his role as Executive Director and General Manager (CEO) at SC Johnson (the makers of Raid, All-out, Glade, Duck, Mr. Muscle and Ziploc), he led business operations for Russia and CIS, Indochina, India and most recently, Indonesia. Prior to SC Johnson, Rajeev worked for The Gillette Company, in sales and marketing leadership roles across India, South Asia and Egypt.
Rajeev is a graduate from IIT Kanpur and The Jamnalal Bajaj Institute of Management Studies , Mumbai. He is currently spends his time teaching as a Visiting Professor Marketing – at the “School of Inspired Leadership (SOIL), Gurgaon and the MYRA institute of Management, Mysore.
Rajeev’s interests encompass category and brand management with a strong focus on digital marketing. Sales, route to market, omni channel and e-commerce strategies. Media and media-to- shelf planning and execution. Pricing and net revenue management. All with a strong emphasis on driving brand penetration to grow market share profitably.
Rajeev is also keenly interested in the social enterprise space focused on waste management and has served as a Director on board United Way of Russia between 2011-2016 . He participated in the 3rd Global Base of the Pyramid (BOP) summit held in Delhi.
