Nazim Iqbal, Founder, Hude Studio

Nazim Iqbal, Founder, Hude Studio

• Nazim Iqbal uses design to deliver business value beyond the visual layer & bring a humanizing effect to digital, technology, and teams.

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The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.

But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Nazim Iqbal.

00:38- About Nazim Iqbal

• Nazim Iqbal uses design to deliver business value beyond the visual layer & bring a humanizing effect to digital, technology, and teams.
• He has journeyed across Sapient, Nokia, digital orgs, and product start-ups building design organizations playing different design specialist roles, mentoring teams, and designing solutions that continue to delight users across India, North America, the Middle East, and South East Asia, and Europe.
• He recently founded HUDE (hudestudio.com) on a single premise – to help organizations use design to better understand and serve human needs across the digital ecosystem.
• He is an advisor to startups and mentor to students across design universities and schools.
• He is passionate about giving back and is incubating thinkfuldesign.com – a design learning startup making design learning democratic. 

02:41- About HUDE Studio

• HUDE is a human experience design studio that brings a business understanding of design and uses it to build value beyond the visual layer.
• Our quest is to unlock the untapped value of the business by bringing ease of use, usefulness & human centricity to digital products and services.
• We research, consult and design with a deep understanding of culture, digital, and ethics and blend this with our quest to unlock latent value for the business.
• We are here to make technology and products more (human) usable and services more (human) friendly with Design!

09:08- What goes into building a successful brand?

• I look at brands as humans.
• A brand has a personality and a conversation style, and it needs to have empathy.

• Nazim Iqbal uses design to deliver business value beyond the visual layer & bring a humanizing effect to digital, technology, and teams.
• He has journeyed across Sapient, Nokia, digital orgs, and product start-ups building design organizations playing different design specialist roles, mentoring teams, and designing solutions that continue to delight users across India, North America, the Middle East, and South East Asia, and Europe.