Lee Ussher, Corporate & Leadership Branding Strategist; Buzz Web Media Owner
- For over 10 years, Lee Ussher has helped companies & business leaders navigate through the digital & social media marketing challenges to position their brands as industry leaders & maintain long-term influence.
Podcast
Overview
Who doesn’t know the importance of a brand in business? But, how often do we give thought to personal branding? A concept that might sound strange is of high value, especially in times, when everyone strives to have a meaningful work life.
A personal brand, like a company’s brand, is an ongoing and never-ending process. One has to consciously put efforts into developing and maintaining one. But what does that mean? How to start? How to maintain it? We have all your questions answered with a brand strategist today.
00:30- About Lee Ussher
- For over 10 years, Lee Ussher has helped companies & business leaders navigate through the digital & social media marketing challenges to position their brands as industry leaders & maintain long-term influence.
05:47- What goes into building a successful brand?
- There are two aspects to building a brand. And that is whether it is a company brand or a personal brand.
- you can establish the foundations of your brand in terms of the messaging to attract the audience.
- The other part of branding is that you don’t always have control of and that is the interpretation of the perspective that others have of you. And that is your reputation.
10:09- How do brands and consumers connect with one another?
- I call it brand humanization.
- A company needs to humanize itself and its product so that it can actually connect with the customer.
16:01- What goes into building a leadership brand?
- Building a leadership brand is being authentic, not only to the message but your passion for what you’re talking about.
RESOURCES:
You can connect with Lee Ussher | LinkedIn
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Profile
- For over 10 years, Lee Ussher has helped companies & business leaders navigate through the digital & social media marketing challenges to position their brands as industry leaders & maintain long-term influence.
