Giuseppe Stigliano PhD, Entrepreneur, Manager, Author and Keynote Speaker
- Giuseppe Stigliano is an entrepreneur, a manager, an author and a keynote speaker.
- He is the Global Chief Executive Officer of Spring Studios and an adjunct professor at international universities and business schools.
Podcast
Overview
In the dynamic landscape of retail marketing, creating compelling narratives, understanding consumer behaviour, and leveraging technology are key elements for building successful and enduring brand connections. In this episode of The Brand Called You, Giuseppe Stigliano shares interesting insights about digital marketing, storytelling and entrepreneurship.
00:33- About Giuseppe Stigliano
- Giuseppe Stigliano is an entrepreneur, a manager, an author and a keynote speaker.
- He is the Global Chief Executive Officer of Spring Studios and an adjunct professor at international universities and business schools.
- He’s authored three books with Mr. Philip Kotler, Retail 4.0, OnLife Fashion, and the most recent, Redefining Retail: 10 Guiding Principles for a post-digital World.
11:36- How important is storytelling in a digital age?
- It’s probably the most important human skill that we need to protect and nurture.
- In the age of data, marketing should be about making things people want and leveraging data to produce less, be more sustainable, and reduce waste.
- It’s not about telling the story. It’s about telling the story in a human way. That’s something we can protect and nurture.
21:32- How have you addressed the human element in retail?
- No matter how much data and algorithms a machine has, it cannot truly empathize or make an emotional connection like a human can.
- As advanced as AI is becoming, it still cannot take a “bird’s eye view” and understand the full context and complexities of a situation like a human can.
- While machines can follow logical steps and preset rules very well, they lack the flexibility and intuition to adapt like a human can when faced with ambiguity or unexpected situations.
RESOURCES:
Learn more about Giuseppe Stigliano: LinkedIn
Website – https://giuseppesglimpse.substack.com/
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Profile
- Giuseppe Stigliano is an entrepreneur, a manager, an author and a keynote speaker.
- He is the Global Chief Executive Officer of Spring Studios and an adjunct professor at international universities and business schools.
- He’s authored three books with Mr. Philip Kotler, Retail 4.0, OnLife Fashion, and the most recent, Redefining Retail: 10 Guiding Principles for a post-digital World.
