Christine Sterk, Entrepreneur, Global Business Director, Pulsifi
- Christine is from Melbourne, Australia where she studied Arts, Journalism, and Law.
- Since the end of the 90s, she works and lives in Kuala Lumpur, Malaysia.
Podcast
Overview
Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Christine Sterk, Entrepreneur, Global Business Director, Pulsifi to talk about her experience of starting a business.
00:32- About Christine Sterk
- Christine is from Melbourne, Australia where she studied Arts, Journalism, and Law.
- Since the end of the 90s, she works and lives in Kuala Lumpur, Malaysia.
- She is the founder & Partner of Asia OnTime, Asia’s first advertising distribution network, responsible for converting the print advertising industry in Malaysia (newspapers, magazines, billboards) from traditional film and color separation to digital.
- She recently started as the Global Business Director with Pulsifi.
- She is an energized leader with 17 years of experience in start-ups, business leadership, sales, and marketing.
- She established & trained marketing and sales teams across Europe, Australia, The United States, and Asia.
02:27- Why did you find Asia Ontime? What motivated you?
- I think innate in our soul, there is an entrepreneurial spirit.
- We are just driven by something, we can not explain, and I needed something to be passionate about.
- I needed to do something that would make difference.
- I was given an opportunity to be able to build a business that was actually making a real impact on the environment and advertising industry.
04:18- Advice to young entrepreneurs starting out on their journey
- Look for your passion. When you find your passion, it is not hard work.
- Once you find your passion, it is hard to define why you are doing it.
07:01- Being an Entrepreneur VS Being an Employee
- As an entrepreneur, you are very nimble and can make incredibly fast decisions.
- When you are trying to build a business, you need to make a very fast change of direction in order to be more effective.
- When you’re working with corporate, it takes time to make decisions and there’s a lot of paperwork behind the choice that you made.
22:32- About Pulsifi
- Pulsifi’s mission is to change how talent is defined by uncovering human potential in the workplace.
- To discover this untapped potential, we not only strive to understand people at their core, but we also analyze the environment in which they would thrive.
- Using AI and data science, our people analytics platform profiles a candidate based on their soft traits and hard skills and predicts how well they would fit into your organization or role.
- The idea is that people who are aligned in their mission, interests, and abilities are more likely to succeed and be driven in their roles.
- Pulsifi is a proud pioneer in the industry, being the first to build a SaaS AI platform that analyses multiple facets of human behavior and reliably predicts and prescribes people’s outcomes.
RESOURCES:
You can connect with Christine Sterk | LinkedIn
Visit https://pulsifi.me
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Profile
- Christine is from Melbourne, Australia where she studied Arts, Journalism, and Law.
- Since the end of the 90s, she works and lives in Kuala Lumpur, Malaysia.
- She is the founder & Partner of Asia OnTime, Asia’s first advertising distribution network, responsible for converting the print advertising industry in Malaysia (newspapers, magazines, billboards) from traditional film and color separation to digital.
- She recently started as the Global Business Director with Pulsifi.
- She is an energized leader with 17 years of experience in start-ups, business leadership, sales, and marketing.
- She established & trained marketing and sales teams across Europe, Australia, The United States, and Asia.
