Sunil Alagh, Managing Director of SKA Advisors Pvt. Ltd
Sunil Kumar Alagh is the Managing Director of SKA Advisors Pvt. Ltd. – a business advisory and consultancy service with an emphasis on Marketing and Brand management strategies. He is a recognised thought provocateur who enables teams to realise their full potential and partners them to build a sustainable profitable business model.
Podcast
Overview
Today on our show we have a very senior professional from the FMCG industry who now runs his own advisory firm, Sunil Alagh in conversation with our host Ashutosh Garg. Sunil is the Managing Director of SKA Advisors Pvt. Ltd. and former Managing Director at Britannia Industries. He also sits on several boards of other companies. In this interview, Sunil gives us his insight into brands and his learnings from his mistakes.
Being working at Britannia for 30 years, Sunil’s life took an interesting turn when he was asked to quit, but he grew only stronger by opening up his own firm where he uses the knowledge and experience he gained while working for so many years in the corporate world. Sunil shares with us his learnings and some of his mistakes while working at Britannia and advises the young people out there to not trust people absolutely when in business.
“For me, hindsight plus foresight is equal to insight”. Sunil then shares the scope of work done by his firm. Sunil also shares an interesting anecdote from his life while working at Britannia when he was launching the famous Tiger biscuits.
Sunil’s story is full of knowledge and learning. Tune in to listen!
Profile
Sunil Kumar Alagh is the Managing Director of SKA Advisors Pvt. Ltd. – a business advisory and consultancy service with an emphasis on Marketing and Brand management strategies. He is a recognised thought provocateur who enables teams to realise their full potential and partners them to build a sustainable profitable business model. His wide range of clients include Godfrey Phillips India Ltd., La Opala RG Ltd., Setco Automotive Ltd., Mrs. Bector’s Food Specialities Ltd., Elite Food Specialities Pvt. Ltd., Louis Dreyfus Commodities India Pvt. Ltd., Amira Pure Foods Pvt. Ltd., LT Foods Ltd, KS Oils Ltd, GlaxoSmithKline Consumer HealthCare Ltd., Warburg Pincus, Emami Ltd., VIP Luggage Ltd., Sapat Tea Ltd, Biocon India Ltd., and Mahindra Group. Sunil Alagh has 40 years of hands on experience and has developed and incubated several successful brands like Britannia Tiger. He also spearheaded Britannia’s successful foray into Dairy through branded cheese and milk. He has a wealth of rich experience in marketing and brand building strategies. Sunil’s rich experience in multiple stakeholder management helps him mentor the top most executives plough through business objectives amidst conflicting personal objectives, fractured governance and challenging needs for succession planning.
Sunil is actively involved with “Save the Tiger” campaign of Sanctuary Magazine (with a leading environmentalist).
Sunil is on the Advisory Board of the Indian Music Group of St. Xavier’s College, Mumbai. It’s objective is to promote Indian Classical Music amongst the youth in Mumbai.
Sunil was the anchor of “The Job Show” on CNBC – a reality programme that ensured entry level jobs with reputable companies for the Youth of India.
Sunil has been invited by reputed Investment Banks like IDFC Ltd and Ambit Capital Pte Ltd on numerous Non-Deal Shows in USA, UK, Singapore and Hongkong to present India as an attractive investment destination for foreign investors. Have presented India to investors like Standard Pacific Capital, Fidelity, Soros Fund Management, Oppenheimer, TIAA CREFF, etc.
