Beth Elkis and Holly Blum | Creative and Art Directors
- Beth and Holly are creatives working in the Pharma industry.
- Beth is the Executive Creative Director of Life Sciences, Accenture Song.
Podcast
Overview
In a thought-provoking dialogue, Beth Elkis and Holly Blum, two seasoned creatives in the pharmaceutical industry, unravel the intricacies of communication within families and corporations. From a Mother’s Day revelation to leading groundbreaking initiatives in women’s health, their journey unfolds, shedding light on the challenges and triumphs in the realm of Pharma advertising. Join us in exploring their diverse backgrounds, the role of Creative Directors, and their unique approaches to fostering creativity amidst the complexities of this dynamic industry.
[01:18] – About Beth Elkis and Holly Blum
- Beth and Holly are creatives working in the Pharma industry.
- Beth is the Executive Creative Director of Life Sciences, Accenture Song.
- She is a 20-year veteran of the pharmaceutical and advertising industry.
- Holly Blum has her MFA in Fine Arts and Painting.
- She has spent over 30 years applying her artistic skills to pharmaceutical advertising in some of the industry’s largest agencies.
[05:40] – Please explain the role of a Creative Director in the Pharma industry.
- In the Pharma industry, a Creative Director is involved in the early stages of brand positioning and creation.
- They contribute to developing the brand’s personality, key messaging platform, visual identity, and guidelines for a unified voice across various channels.
[26:20] – Please talk about the Inspiration Council.
- The Inspiration Council was a project initiated at Ogilvy Health.
- It aimed to foster a culture of curiosity within the creative teams.
- Through outings, workshops, and showcasing various forms of creativity, the council sought to inspire the teams to think differently and bring fresh perspectives to their work.
RESOURCES:
Learn more about Beth Elkis: LinkedIn
Learn more about Holly Blum: LinkedIn
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Profile
- Beth and Holly are creatives working in the Pharma industry.
- Beth is the Executive Creative Director of Life Sciences, Accenture Song.
- She is a 20-year veteran of the pharmaceutical and advertising industry.
- Holly Blum has her MFA in Fine Arts and Painting.
- She has spent over 30 years applying her artistic skills to pharmaceutical advertising in some of the industry’s largest agencies.
