Ernie Harker, The Billion Dollar Branding Guy; Author, ‘Your Brand Sucks’
- Ernie is the Billion Dollar Branding guy.
- He’s the author of a book titled Your Brand Sucks.
Podcast
Overview
Ernie Harker, the Billion Dollar Branding Guy and author of Your Brand Sucks, shares his unique insights into building a brand that truly resonates. From uncovering your brand’s spark to leveraging generative AI, Ernie’s strategies are game-changing for businesses of any size. Whether you’re a solopreneur or a growing company, learn how to authentically engage your audience, stand out in the market, and create lasting impact. Discover the secrets behind Ernie’s 4-step FIRE branding method and find out why authentic branding is the key to long-term success.
00:37- About Ernie Harker
- Ernie is the Billion Dollar Branding guy.
- He’s the author of a book titled Your Brand Sucks.
- He’s a keynote speaker, an entrepreneur, a C store marketing specialist, a branding expert, a Gen AI wizard, and a loyalty strategist.
05:16- How do you define an authentically remarkable brand?
- A remarkable brand prompts customers to share positive experiences, creating a “wow” factor.
- Authenticity means aligning the brand experience with the true essence of the business.
- An authentic brand naturally sustains energy and enthusiasm because it reflects the business’s core values.
22:38- How can a brand remain relevant over a long period of time?
- Regularly update the visual identity (e.g., logos) to stay current and signal relevance to customers.
- Foster an emotional connection with customers, beyond just promoting product features and benefits.
- Create a brand story that resonates deeply, offering more than just functionality, like Apple’s appeal to creativity and adventure.
RESOURCES:
Learn more about Ernie Harker: LinkedIn
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Profile
- Ernie is the Billion Dollar Branding guy.
- He’s the author of a book titled Your Brand Sucks.
- He’s a keynote speaker, an entrepreneur, a C store marketing specialist, a branding expert, a Gen AI wizard, and a loyalty strategist.
