Tim Peters, Chief Marketing Officer, Guideline
- Tim is the CMO of Guideline
- He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.
Podcast
Overview
Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.
00:35- About Tim Peters
- Tim is the CMO of Guideline
- He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.
09:50- How does marketing strategy differ between public companies and startups?
- Startups focus on finding product–market fit, experimenting with channels, and stretching limited resources, often requiring marketers to wear multiple hats.
- Public companies prioritize protecting market share, managing brand reputation, and driving steady, incremental growth with specialized teams.
- Key difference lies in agility vs. scale—startups emphasize scrappy experimentation, while public firms focus on defense, stability, and global strategy.
19:39- What role does storytelling play in modern performance driven marketing strategies?
- Stories resonate emotionally, making brands more relatable and authentic.
- Storytelling helps capture attention, earn media coverage, and build loyal communities.
- Documenting the journey and sharing narratives differentiates brands and cuts through the noise.
RESOURCES:
Learn more about Tim Peters: LinkedIn
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Profile
- Tim is the CMO of Guideline.
- He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.
