Virginie Glaenzer | Fractional Web3 CMO; Author of “The Economy of Abundance”, “The Leadership Singularity”
- Virginia is the co-author of a book titled, “The Leadership Singularity.”
- She is also the author of a book titled, “The Economy of Abundance.”
Podcast
Overview
In today’s dynamic business landscape, companies are constantly seeking innovative ways to optimise their marketing strategies and one intriguing approach that has gained significant traction is the role of a Fractional CMO. A Fractional Chief Marketing Officer (CMO) is a seasoned marketing professional who operates on a project-specific basis, providing strategic insights, expertise, and leadership to organisations. In this episode, Virginie Glaenzer, web three fractional CMO shares her expertise on how to navigate the dynamic world of digital platforms, balance quantitative analysis with qualitative insights, and harness the power of artificial intelligence. Get ready for an insightful discussion that offers valuable lessons for entrepreneurs and marketers seeking to thrive in the ever-changing realm of branding and marketing.
[00:45] – About Virginie Glaenzer
- Virginia is the co-author of a book titled, “The Leadership Singularity.”
- She is also the author of a book titled, “The Economy of Abundance.”
- Virginie is a web three fractional CMO.
- She is the Co-Founder of Acorn Oak Agency.
[02:28] – How does the diversity in your role impact your approach to brand strategy?
- One of the benefits of being a fractional CMO is to be in multiple industries.
- By staying informed about the global economy and understanding the mindset of customers across different industries, I gain insights into emerging trends.
- This allows me to help my clients innovate the way they reach the market.
[05:47] – What are the key challenges that brands are facing today? How are you helping them to navigate these challenges?
- The landscape has tremendously changed from technology and culture standpoint in every industry.
- The first challenge is to find a compelling story that resonates with our customers and employees.
- The second challenge is in the growth and lead generation process.
- It involves identifying the right audience.
- Most organisations want to serve the world instead of focusing on one audience at a time and also effectively catering to their needs.
[20:33] – Lessons for the audience.
- Embed the community in your brand.
- Look at the world through the lens of abundance.
RESOURCES:
You can connect with Virginie Glaenzer: LinkedIn
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Profile
- Virginia is the co-author of a book titled, “The Leadership Singularity.”
- She is also the author of a book titled, “The Economy of Abundance.”
- Virginie is a web three fractional CMO.
- She is the Co-Founder of Acorn Oak Agency.
