Bridget Aileen Sicsko | Speaker and Cofounder, Visibility on Purpose
- Bridget is a Speaker and Co-Founder of ‘Visibility on Purpose.’
- She has featured regularly on global media and TV channels.
Podcast
Overview
Brand messaging and media visibility are crucial elements in today’s competitive business landscape. Effective brand messaging helps businesses convey their core values, unique offerings and mission to their target audience in a clear and compelling way. In this episode, Bridget Aileen Sickso, co-founder of ‘Visibility on Purpose,’ shares insights into the world of branding, thought leadership, and the evolving landscape of media in the digital age.
[00:36] – About Bridget Aileen Sicsko
- Bridget is a Speaker and Co-Founder of ‘Visibility on Purpose.’
- She has featured regularly on global media and TV channels.
[05:20] – What are the biggest challenges that impact businesses face when trying to build a thought leadership platform?
- The biggest challenge is differentiating yourself.
- It is critical to stand out in a sea of people doing similar things.
- Your story, wisdom and expertise needs to set you apart.
[06:32] – Tell me about the courses and training programs you run for businesses. What makes these programs unique?
- We have a PR training program where we are teaching business owners on how to position themselves as thought leaders.
- We teach them how to differentiate themselves from the crowd and how to reach out and research media contacts.
- We help them in curating and crafting a pitch that puts the humans first because we want our business owners to understand that the person on the other end of the computer is also a human.
[19:09] – Three lessons for the audience.
- Dream big and start small.
- Get clarity on brand messages.
- Get in the ring.
RESOURCES:
You can connect with Bridget Aileen Sicsko: LinkedIn
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Profile
- Bridget is a Speaker and Co-Founder of ‘Visibility on Purpose.’
- She has featured regularly on global media and TV channels.
