Kathy Sheehy | Co-founder, KittyKat, A Tech-Enabled Content Service for Brands
- Kathy is the co-founder of KittyKat, which is a tech enabled content service for brands.
- She has a strong background in brand building, social media and communications.
Podcast
Overview
In today’s dynamic business landscape, the intersection of branding, technology, and consumer experience has become a focal point for companies striving to thrive in the digital age.The intricate dance between the three is unveiling new opportunities and challenges that require innovative approaches and a deep understanding of the modern marketplace. In this episode, Kathy Sheehy, the co-founder of KittyKat, a tech-enabled content service for brands, shares her insights into the evolving landscape of branding and the role of technology in shaping consumer experiences.
[00:37] – About Kathy Sheehy
- Kathy is the co-founder of KittyKat, which is a tech enabled content service for brands.
- She has a strong background in brand building, social media and communications.
- Kathy is a member of the YPO and is the incoming Global Chair at YPO’s Business Women’s Network.
[09:33] – What are some mistakes brands make when attempting to connect with consumers?
- Having a great idea but nobody adopting it is one of the biggest mistakes.
- Test and learn what the consumers want.
- Understanding the market and how people behave in the journey is an important design thinking test.
[11:23] – How can a brand maintain strong connections with their consumers?
- Keep in mind that it’s not what you say your brand is, it is what they say your brand is.
- Building a loyal following that would go through word of mouth about how your brand evolves and how your brand solves the problem would be a great driver.
- Social media provides the platforms to be able to do that.
[20:25] – Three lessons for the audience.
- Branding is how you make the customers feel.
- Show examples and not tell.
- Use visuals to drive conversations.
RESOURCES:
You can connect with Kathy Sheehy: LinkedIn
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Profile
- Kathy is the co-founder of KittyKat, which is a tech enabled content service for brands.
- She has a strong background in brand building, social media and communications.
- Kathy is a member of the YPO and is the incoming Global Chair at YPO’s Business Women’s Network.
