Rajesh Jain | Founder & MD, Netcore Cloud; Author, ‘Startup to Proficorn’
- Rajesh is the Founder and Managing Director of Netcore Cloud.
- He is an author of a book titled, “Startup to Proficorn.”
Podcast
Overview
Welcome to a fascinating exploration into the dynamic worlds of Martech and Profipoly – two concepts that are reshaping the landscape of modern business. In this enlightening discussion, we’ll unravel the intricacies of Martech, the fusion of marketing and technology, and delve into the innovative concept of Profipoly, a strategic approach to achieving profitable success.
[00:35] – About Rajesh Jain
- Rajesh is the Founder and Managing Director of Netcore Cloud.
- He is an author of a book titled, “Startup to Proficorn.”
- He is a quintessential entrepreneur and has founded several companies.
[02:20] – What is Martech? Why is it important for businesses today?
- Marketers are typically involved in acquisition, retention and growth of customers.
- The world of acquisition is described as Ad Tech as you are using ads on tech platforms in the digital world to attract people.
- The martech side deals with retention, growth, maximising lifetime value and creating a good journey for a customer.
[04:50] – Why are digital and e-com businesses not widely profitable? How can they become profitable?
- They are not taking good care of their existing customers.
- They are making a big mistake by overly focusing on new customer acquisition.
- The challenge is making deep relationships with the existing customer.
RESOURCES:
You can connect with Rajesh Jain: LinkedIn
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Profile
- Rajesh is the Founder and Managing Director of Netcore Cloud.
- He is an author of a book titled, “Startup to Proficorn.”
- He is a quintessential entrepreneur and has founded several companies.
