Dr. Anurag Dugar | Marketing and Branding Professor, Trainer, Coach
- Dr. Anurag is a marketing and branding professor.
- He is a trainer and a coach.
Podcast
Overview
In the world of marketing and branding, where every impression counts, gaining insights from seasoned professionals can be the key to success. Join us in this exclusive dialogue with Dr. Anurag Dugar, as he shares valuable lessons, and perspectives on the evolving landscape of marketing and branding in the digital age. Whether you’re a seasoned marketer or just embarking on your branding journey, this discussion promises to unlock valuable insights that can transform your approach to branding and marketing.
[00:37] – About Dr. Anurag Dugar
- Dr. Anurag is a marketing and branding professor.
- He is a trainer and a coach.
[08:28] – What are some common misconceptions about branding?
- A common misconception among young entrepreneurs is rushing into creating a brand without proper planning.
- Planning for a brand includes its personality and positioning, which is essential before launching it.
[15:05] – What is the role of consumer perception in the success or failure of a brand?
- If consumers perceive a brand positively, it is considered good.
- If considered negatively, it is considered bad.
- Changing consumer perception can be challenging, so it’s crucial to maintain a positive brand image.
[23:02] – Three lessons for the audience.
- Technology is valuable, but it’s essential to have your heart in the right place as a marketer.
- Don’t shy away from the “boring stuff” in marketing; thorough planning is crucial.
- Stay humble and open-minded as a marketer, and remember that the customer is king.
RESOURCES:
You can connect with Dr. Anurag Dugar: LinkedIn
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Profile
- Dr Anurag is a marketing and branding professor.
- He is a trainer and a coach.
