Lisa Gerber, Communications and Storytelling Expert; Author, ‘From So What To So Funded’
- Lisa is a communications and storytelling strategist.
- She’s the author of a book titled ‘From So What To So Funded’.
Podcast
Overview
Join us in a captivating conversation with Lisa Gerber, renowned communications strategist and author, as she shares her remarkable journey and deep insights into the art of storytelling. From her days as a ski enthusiast in Colorado to becoming a trusted advisor for leaders in both nonprofit and corporate sectors, Lisa’s experience illuminates the critical role of storytelling in driving meaningful change and connecting with audiences in the digital era.
[00:35] – About Lisa Gerber
- Lisa is a communications and storytelling strategist.
- She’s the author of a book titled ‘From So What To So Funded’.
10:14- How can we use storytelling to be an effective tool for internal change?
- Leaders should use storytelling to connect with employees during times of uncertainty and change.
- Storytelling helps leaders become more transparent and vulnerable, fostering trust and recognition among employees.
- Effective storytelling enables leaders to address the disconnect between employee needs for purpose and recognition and organizational goals.
15:15- Is there a cultural context that influences the crafting of the story?
- Cultural context deeply influences story crafting.
- Stories learned in childhood shape worldview.
- Understanding cultural narratives is essential for effective storytelling.
RESOURCES:
Learn more about Lisa Gerber: LinkedIn
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Profile
- Lisa is a communications and storytelling strategist.
- She’s an author of a book titled ‘From So What To So Funded’.
