Karthik Srinivasan | Communications Strategy Consultant; Author
- Karthik is the Communication Strategy Consultant.
- He spent time with Ogilvy, Flipkart and Edelman.
Podcast
Overview
In today’s digital age, branding has evolved into a multifaceted realm where storytelling and personal identity converge. Personal branding, particularly in the digital sphere, has become essential for individuals and businesses alike. In this exploration, we unravel the intricacies of effective branding strategies and the art of crafting authentic personal brands with Karthik Srinivasan. Join us as we navigate the dynamic landscape of branding, empowering you to create compelling narratives and meaningful connections in today’s interconnected world.
[00:47] – About Karthik Srinivasan
- Karthik is the Communication Strategy Consultant.
- He spent time with Ogilvy, Flipkart and Edelman.
- He is the author of a book titled, “Be Social: Building Brand You Online.”
[06:13] – What role does storytelling play in effective communication for a brand?
- Storytelling helps brands connect emotionally with consumers.
- While brands communicate functional information, it’s the stories they tell that resonate and influence consumer behaviour.
- The key is to infuse brand messages into relatable and memorable narratives.
[17:31] – What are some common misconceptions about personal branding?
- The biggest myth is no talk about your results.
- You need to talk about yourself because nobody else will do that.
- Personal branding does not mean talking highly about yourself, you have to just showcase your curiosity and interest in the areas of your interest.
[21:08] – How can individuals handle criticism or negative feedback when it comes to their own social brand or personal brand?
- Differentiate between constructive criticism from known sources and baseless criticism from strangers.
- Engage with well-articulated feedback but do not respond to anonymous or troll accounts.
- Focus on your journey and learn from both positive and negative experiences.
RESOURCES:
Learn more about Karthik Srinivasan: LinkedIn
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Profile
- Karthik is the Communication Strategy Consultant.
- He spent time with Ogilvy, Flipkart and Edelman.
- He is the author of a book titled, “Be Social: Building Brand You Online.”
