Kasper Sierslev | Chief Commercial and Creative Officer, Zite
- Kasper is the Chief Commercial and Creative Officer of Zite.
- He is also the author of two books.
Podcast
Overview
In this episode of The Brand Called You, we explore the journey of accomplished professionals and dive into the world of creative excellence with Kasper Sierslev, the Chief Commercial and Creative Officer of Zite. With a background rooted in traditional advertising, Kasper has emerged as a trailblazer in the realm of in-house creative teams. Join us as we uncover Kasper’s insights and strategies for driving innovation and building high-performing in-house teams that redefine the boundaries of creativity.
[00:33] – About Kasper Sierslev
- Kasper is the Chief Commercial and Creative Officer of Zite.
- He is also the author of two books.
[03:47] – What are the first steps in establishing a successful in-house creative team?
- There are two approaches to establishing in-house creative teams: deliberate planning and reactive hiring.
- Deliberate planning is recommended, involving thorough preparation, defining objectives, mapping workflows, and clarifying roles and responsibilities.
- Starting small and gradually scaling up is also crucial to avoid overwhelm and ensure effective team dynamics.
[10:09] – How do you balance the creative freedom that a team wants with the commercial objectives of an organisation?
- Balancing creative freedom with commercial objectives involves aligning creative efforts with business goals while allowing room for innovation and experimentation.
- It’s essential to foster a collaborative environment where team members feel empowered to explore new ideas.
- Implementing feedback mechanisms and performance metrics can help ensure that creative efforts contribute to tangible business outcomes.
[21:22] – What role does diversity play in enhancing the creativity of an in-house team?
- Diversity plays a crucial role by bringing different perspectives, experiences, and insights to the creative process.
- Embracing diversity of thought, background, and expertise can stimulate innovation and encourage out-of-the-box thinking.
- By fostering an inclusive environment where diverse voices are valued and respected, organisations can leverage the full potential of their creative teams.
RESOURCES:
Learn more about Kasper Sierslev: LinkedIn
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Profile
- Kasper is the Chief Commercial and Creative Officer of Zite.
- He is also the author of two books.
