Shashi Sinha, Quintessential Salesman and a perpetual student of Marketing
- Shashi is a quintessential salesman and a perpetual student of marketing.
- He has been the chief business officer in media and advertising.
Podcast
Overview
In this episode of “The Brand Called You,” Shashi Sinha, a veteran in the media and advertising industry shares his rich journey from his beginnings in marketing to becoming a chief business officer. Discover the unique challenges and opportunities in airport advertising, the impact of digital media, and the future of out-of-home advertising. With insights on cultural sensitivity, technology integration, and effective audience engagement, this conversation is a masterclass in modern marketing strategies. Tune in for a deep dive into the world of media and the art of branding at airports.
00:33- About Shashi Sinha
- Shashi is a quintessential salesman and a perpetual student of marketing.
- He has been the chief business officer in media and advertising.
- He’s an expert in airports, branding, and marketing.
08:44- What strategies have proven most effective in engaging a diverse airport audience?
- Airports are seen as highly credible sources of information in an era dominated by non-curated content and misinformation. This credibility ensures that advertising messages are trusted and well-received by the audience.
- Understanding that passengers often experience varying levels of anxiety, effective airport advertising provides clear signage and guidance, helping passengers navigate the unfamiliar environment and reducing stress.
- By incorporating visually appealing and colorful advertisements, airports create a pleasant and engaging ambiance. This not only captures the attention of passengers but also offers a sense of visual relief, making the overall experience more enjoyable.
20:46- What future trends do you foresee in out-of-home and airport media and advertising?
- Unlike digital media’s potential reach, out-of-home (OOH) advertising offers guaranteed exposure by targeting audiences present in the vicinity, ensuring that messages are seen by those physically near the media.
- OOH advertising is becoming increasingly relevant by incorporating digital, sensory, and experiential elements, allowing consumers to interact with and physically experience products, thus creating memorable and impactful impressions.
- In an age of continuous partial attention and media fragmentation, OOH and airport advertising provide a stable and immersive alternative to the fleeting nature of digital interactions, effectively capturing and maintaining audience attention amidst digital overload.
RESOURCES:
Learn more about Shashi Sinha: LinkedIn
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Profile
- Shashi is a quintessential salesman and a perpetual student of marketing.
- He has been the chief business officer in media and advertising.
- He’s an expert in airports, branding, and marketing.
