Jonty Fisher | Senior Vice President, Publicis Groupe Africa

Jonty Fisher | Senior Vice President, Publicis Groupe Africa

• Jonty is the Senior Vice President of the Publicis Groupe Africa.
• He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more.

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In this episode, Jonty Fisher, the Senior Vice President of the Publicis Groupe Africa delves deep into the evolution of branding strategies in the digital age, providing a comprehensive overview of the shifting landscape. As a seasoned marketer with extensive experience, Fisher’s insights offer valuable perspectives on how brands adapt to the demands of today’s digital ecosystem. Through this dialogue, we explore key themes such as leveraging technology, navigating consumer behaviour, and the critical role of authenticity in modern branding. 

[00:35] – About Jonty Fisher

• Jonty is the Senior Vice President of the Publicis Groupe Africa.
• He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more.

[06:34] – How have you seen technology changing the brand engagement that you are driving for customers? What is the role of social media?

• Technology has transformed brand engagement through digital business transformation, mobile marketing, enhancing customer service, and e-commerce, especially in mobile-first regions like Africa.
• Social media plays a significant role in driving brand fame, with influencer marketing being particularly effective in engaging consumers and connecting digital experiences to the retail shelf.

[15:38] – What are some of the biggest challenges that brands face in maintaining relevance with so many differently segmented customers?

• Fragmentation of media and platforms.
• Hyperspecialization of interests and passion points.
• Shifting cultural codes at a rapid pace.
• Expectations for personalised experiences, especially among younger consumers.

[19:29] – How has the importance of sustainability impacted branding strategies in recent times?

• Rethinking product innovation and packaging.
• Considering carbon footprints in promotions and events.
• Requiring agencies to align with sustainability principles.
• Embracing sustainability as a core aspect of brand strategy.

RESOURCES:

Learn more about Jonty Fisher: LinkedIn

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Thanks for listening! 

• Jonty is the Senior Vice President of the Publicis Groupe Africa.
• He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more.