Zoe Messinger | Founder, Creative Director, Gelée

Zoe Messinger | Founder, Creative Director, Gelée

• Zoe is the Founder and Creative Director of Gelée.
• Her food and travel writing, as well as personal fiction, has been published in a variety of online and print magazines and journals. 

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Zoe Messinger pioneers Gelée, blending ancient wisdom with modern innovation in gelatin production. With Gelée, she redefines gelatin as a holistic health staple, merging traditional practices with cutting-edge techniques. Zoe’s venture promotes gut health, collagen support, and overall vitality through artisanal, sustainable production methods. By reintroducing gelatin as a nourishing and versatile ingredient, Zoe inspires a mindful approach to food consumption that bridges the gap between past wisdom and future innovation. Join Zoe Messinger on her mission to revolutionise gelatin consumption.

[00:35] – About Zoe Messinger

• Zoe is the Founder and Creative Director of Gelée.
• Her food and travel writing, as well as personal fiction, has been published in a variety of online and print magazines and journals. 

[00:53] – How did you make Gelée? How is it different from traditional?

• Gelée jelly is a reimagined version of traditional jello, focusing on well-being, nourishment, artistry, and play. 
• It uses high-quality, health-promoting ingredients and modern creative techniques.

[18:52] – What challenges did you face while building your business?

• The critical challenge was to balance the artistic and business aspects of my venture.
• I sought out a branding firm to help me build Gelée’s identity, which was a significant step in the business journey.
• This partnership helped me create the brand’s identity, design the logo, packaging, and website, and develop a coherent brand vision.

[29:04] – What is your perspective on the future of the food industry and new technologies like lab-grown meat?

• I prefer natural, farm-to-table food and my digestion and emotional health are tied to the natural sourcing of my food. 
• I have reservations about lab-grown meat and rely on ancient wisdom in modern food creation.

[36:33] – What advice do you have for young entrepreneurs starting their journey?

• Cultivate a balance between work and personal life.
• Build a supportive network early on. 
• It is important to cultivate patience and trust in divine timing.

RESOURCES:

Learn more about Zoe Messinger: LinkedIn

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• Zoe is the Founder and Creative Director of Gelée.
• Her food and travel writing, as well as personal fiction, has been published in a variety of online and print magazines and journals.