Bart F Norré, Associate Professor, School of Management Fribourg
- Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.
- Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.
Podcast
Overview
In this episode of “The Brand Called You”, Bart F Norré, an accomplished academic and pioneer in the field of neuromarketing shares his insights on how businesses can leverage neuromarketing to better understand and connect with their customers. Tune in to hear his perspective on the limitations of traditional marketing approaches and the power of tapping into the non-conscious decision-making processes of consumers.
00:39- About Bart F Norré
- Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.
- Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.
- He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry.
03:56- Can you help us understand what is neuromarketing? And how does it differ from traditional marketing?
- Neuromarketing seeks to understand the reasons behind the high failure rates of new products by analyzing consumers’ subconscious reactions to products and marketing campaigns.
- Unlike traditional marketing, neuromarketing aims to provide concrete, scientifically-backed data on consumer behavior, thereby offering more actionable and reliable insights.
- Neuromarketing challenges the traditional marketing paradigm that assumes consumers make decisions based on complete information and objective comparisons.
24:17- Where do you see neuromarketing in the next few years, given the incredible amount of technology that has come in?
- Neuromarketing is expected to extend its applications into fields like HR, where technologies such as response time testing can enhance recruitment processes and employee retention.
- With the continual advancements in technology, neuromarketing will provide even deeper and more accurate insights into consumer behaviour and decision-making processes.
- As the effectiveness of neuromarketing techniques becomes more evident, major corporations that currently face high product failure rates will likely adopt these methods to optimize their marketing efforts.
RESOURCES:
Learn more about Bart F Norré: LinkedIn
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Profile
- Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.
- Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.
- He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry.
