Sunita Bangard, Group Head, Consumer Insights and Brand Development, Aditya Birla Group
- Sunita is the group head of consumer insights and brand development of the Aditya Birla group.
- She was earlier with Colgate Palmolive, L’Oreal, Unilever, Godrej, and Lintas advertising.
Podcast
Overview
In this captivating interview, Sunita Bangard, the Group Head of Consumer Insights and Brand Development at the Aditya Birla Group, shares her remarkable marketing journey spanning over three decades. From her early days at Colgate and Lintas to her transformative roles at L’Oreal, Unilever, and Idea Cellular, Sunita’s story is a testament to her ability to continuously reinvent herself and her approach to brand building. She discusses how her “why not” philosophy has challenged conventional wisdom and led to groundbreaking brand strategies.
00:34- About Sunita Bangard
- Sunita is the group head of consumer insights and brand development of the Aditya Birla group.
- She was earlier with Colgate Palmolive, L’Oreal, Unilever, Godrej, and Lintas advertising.
- She’s been awarded, recognized, and felicitated several times.
12:06- How do you integrate consumer insights into shaping a brand’s long term strategy?
- Integrate consumer insights by identifying deep emotional drivers, not just needs, to build long-lasting connections.
- Focus on understanding consumer vulnerabilities and desires that resonate on a personal level.
- Develop brand strategies rooted in empathy to foster lifelong loyalty and emotional engagement.
18:23- How is technology changing the way you work and the way your teams work?
- Technology enables real-time data gathering, allowing faster insights and responsiveness.
- Tools like social listening provide candid consumer feedback and instant trend tracking.
- AI aids in quick synthesis of research, enabling teams to focus on insight-driven actions.
RESOURCES:
Learn more about Sunita Bangard: LinkedIn
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Profile
- Sunita is the group head of consumer insights and brand development of the Aditya Birla group.
- She was earlier with Colgate Palmolive, L’Oreal, Unilever, Godrej, and Lintas advertising.
- She’s been awarded, recognized, and felicitated several times.
