Meena Bindra, Founder, BIBA India; Author, ‘A Stitch In Time’
- Meena Bindra is the founder of the iconic Indian fashion brand “Biba”, which she started with just an 8,000 rupees bank loan.
- Meena Bindra is the author of the book “A Stitch in Time”, which chronicles her entrepreneurial journey.
Podcast
Overview
In this episode of The Brand Called You, Meena Bindra, founder of Biba India and author of ‘A Stitch in Time,’ shared her journey from starting with a bank loan of 8,000 rupees to building a brand with over 400 stores. Initially, she aimed to earn extra income, but Biba grew into a significant business. Bindra highlighted the simplicity, elegance, and affordability of Biba’s designs, which resonate with Indian women. She credited her son, Siddharth, for his vision and leadership. Bindra emphasized the importance of customer trust and resilience in overcoming challenges. She encouraged aspiring entrepreneurs, especially women, to dare to dream and persist despite obstacles.
00:51- About Meena Bindra
- Meena Bindra is the Founder of the iconic Indian fashion brand “Biba”, which she started with just an 8,000 rupees bank loan.
- Meena Bindra is the author of the book “A Stitch in Time”, which chronicles her entrepreneurial journey.
- Through her own success story, Meena Bindra inspires and encourages other women to pursue their entrepreneurial dreams, believing that anyone can achieve success with focus and determination.
14:36- Did customer feedback influence your designs?
- Customer reactions to my simple, elegant, and practical designs were very positive, reinforcing my design approach.
- Feedback from my first multi-brand outlet showed my designs were selling exceptionally well, validating my design sensibility.
- The direct input and perspectives I received from customers taught me a lot and significantly shaped the aesthetic of the Biba brand.
21:53- What message do you want readers to take away from your book?
- Never think you can’t do it. If I could do it, anyone can do it. I had everything against me, yet I started and continued my business successfully.
- Focus and work hard. Even without any formal business training or experience, I built Biba into a successful brand by staying focused and working hard.
- Don’t give up. Sometimes I felt like giving up, but I persevered through the challenges. Resilience and determination are key to achieving your dreams.
RESOURCES:
Learn more about Meena Bindra: LinkedIn
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Profile
- Meena Bindra is the founder of the iconic Indian fashion brand “Biba”, which she started with just an 8,000 rupees bank loan.
- Meena Bindra is the author of the book “A Stitch in Time”, which chronicles her entrepreneurial journey.
- Through her own success story, Meena Bindra inspires and encourages other women to pursue their entrepreneurial dreams, believing that anyone can achieve success with focus and determination.
